Goals & Metrics


  • Move the devhub experience from "tedious and confusing" to "developer friendly." Make developers feel positive about their experiences of submitting (and maintaining) a Marketplace app.
  • Increase number of apps submitted by improving the submission and maintenance flows.
  • Increase number of apps actively maintained/upgrade by engaging with developers before, during, and after the submission (and maintenance) flows.
  • Increase consumer sense that Firefox Marketplace is a dynamic (vs stagnant) app store.

Success Metrics

  • n% increase in quantity of app submissions within the first six months of this design being fully implemented
  • 25% decrease in submission flow abandonment
  • Improved quality of app description content within six months of this design being fully implemented:
    • n% increase in localized translations of app details content
    • n% increase in privacy privacy policies submitted